-Media relations spanning across television, print, radio/podcasts, and digital outlets

-Launch announcements and ongoing news cycle outreach

-Creation of press materials

-Integrated broadcast segments

-Professional partnership collaborations (i.e. Makeup Artists, Hair Stylists, Physicians, etc.)

-Spearhead brand positioning and messaging

-Launch strategy development & execution

-Comprehensive product overview

-Competitive landscape analysis

-Website copy

-Social media copy

-Internal and external communication

-Press materials (press kit compilation, bios, press releases, product fact sheets, etc)

-Earned digital influencer outreach for authentic social media engagement

-Paid digital influencer programming (i.e. sponsored content, creative campaigns, brand ambassadorships and collaborations)

-Social media strategy and content calendar development

-Digital talent management (social media presence, brand partnerships and media opportunities)

-Seek, manage and execute brand partnerships

-Present and coordinate relevant media opportunities for talent exposure

-Event development and vendor management

-Event VIP invites and coordination

-Onsite staffing and execution

-Post-event press push (if applicable)